Sender ID Registration Italy

This notification is relevant to customers who have active SMS traffic to Italy.

The Italian authorities have now updated the regulations for SMS sender ID registration in Italy.

To continue sending SMS traffic to Italy without interruption, please make sure your sender IDs comply with the updated Italian registration requirements.

What is changing?

European companies can now register their alphanumeric sender IDs in Italy.
Non-European companies can only register alphanumeric sender IDs if they have a subsidiary company in Italy.
Only Italian numeric sender IDs are allowed. International numbers are not allowed.
Traffic to Italy using unregistered alphanumeric sender IDs or international numeric senders will be rejected.
As a temporary solution, LINK Mobility will automatically replace unregistered alphanumeric sender IDs with an Italian long number to help maintain SMS delivery. Please note that this is only a temporary solution, and we recommend registering your sender ID as soon as possible.

What do you need to do?

European companies

European companies can register their alphanumeric sender ID in Italy by filling out this form:
https://www.linkmobility.com/sms-sender-id-registration-form-for-italy

Please note that registration requires a PEC email (Italian secure email). If you don’t already have one, you can purchase one here:
https://www.pec.it/acquista-posta-elettronica-certificata.aspx

Non-European companies with an Italian subsidiary

Non-European companies with a subsidiary in Italy can download the Letter of Authorisation from:
https://docs.linkmobility.com/regulatory-guidelines/sender-id/italy

Non-European companies without an Italian subsidiary cannot register an alphanumeric sender ID under the updated requirements.

WhatsApp or RCS as alternative channels

If you want to avoid Sender ID registration in Italy, you may consider sending your messages via WhatsApp or RCS instead. Please reach out to your account manager if you want to know how we can help you with RCS or WhatsApp channels.

Questions?

If you have any questions, please contact your account manager or our support team:
https://www.linkmobility.com/support

Kind regards,
LINK Mobility