New Zealand
Last updated on 4/30/2026
Mandatory measures exist
Local Operators
| Operator | MNC | Numeric ID | Alpha ID | Short Code | Comments |
|---|---|---|---|---|---|
| Skinny | 6 | Yes | Yes | Yes | - |
| Spark | 5 | Yes | Yes | Yes | - |
| Trilogy | 24 | Yes | Yes | Yes | - |
| Vodafone | 1 | Yes | Yes | Yes | - |
*Valid for all operators: Senders overwritten with SC. Content & URL whitelisting required. Alpha sender needs to equal brand name in the message content, no gambling
Sender ID Types Availability
Sender ID registration requirements
To register a sender ID for traffic in New Zealand, please provide the necessary information. For assistance with sender ID registration, contact Sales or support. Content and URL whitelisting are required. The registration process typically takes about 4 to 6 weeks, and fees may apply for certain types of traffic.
The specific requirements for sender ID registration include: Sender ID, content samples, company name, company URL, monthly volume, and NOC letter.
Registration takes 4 to 6 weeks.
For all traffic types, except OTP, a registration fee applies: a setup fee of Pricing varies; contact Sales for current sender ID registration rates, and a monthly fee of Pricing varies; contact Sales for current sender ID registration rates. A fee is charged for each traffic type; for instance, if a company has both transactional and promotional traffic, the setup fee will be Pricing varies; contact Sales for current sender ID registration rates, and the monthly fee will be Pricing varies; contact Sales for current sender ID registration rates.
For any inquiries or to register, please contact Sales or support for sender ID registration assistance.
Additional information for partners and resellers
Partners and resellers must ensure that their customers are aware that the end customer, as the actual sender of the message, is responsible for the use, accuracy, and registration of the Sender ID. This includes ensuring that all required registrations, approvals, and supporting documentation are completed in accordance with applicable local requirements before traffic is sent.
LINK Mobility does not register Sender IDs on behalf of partners’ or resellers’ customers, unless otherwise agreed. LINK Mobility may provide support to partners and end customers throughout the registration process. Responsibility for providing correct information, obtaining any required approvals, and complying with mandatory Sender ID registration processes remains with the end customer. Partners and resellers should inform their customers of these obligations before sending traffic to destinations where Sender ID registration is mandatory.
Need guidance on SMS destination requirements?
SMS rules, documentation, and compliance requirements can vary by country and operator. Our local teams are ready to help you understand what applies to your destinations, including sender ID, routing, registration, and other local requirements. Visit our support section to get in touch.