Create a segment in MyLINK MarketingPlatform

Create a segment to group profiles by rules, such as profile data or campaign activity.

Before you start

You need:

  • An audience
  • Profiles in the audience
  • Profile fields or activity data for your rules

Create a segment


Step 1. Open Segments

Open Audience > Segments.

Segment Page


Step 2. Create or open a segment

Create a new segment or edit an existing segment.

Create or Edit Segment

Step 3. Choose the audience

Choose the audience the segment draws from.

Segment Creation - Select Audience

Step 4. Add conditions

Add conditions with a field, an operator, and a value.

Combine conditions with AND and OR.

Create Segment - Conditions


When to use this feature

Use a segment when you want to target profiles that match specific rules.

Common use cases

  • Target by country
    Create a segment for profiles in one country when a campaign is market specific.
  • Target by campaign activity
    Create a segment for profiles who opened a campaign in the last 30 days.
  • Start with a simple first campaign
    Use one or two clear rules for your first campaign.


Marketing tip

Keep the first segment simple.

Check the rules before using the segment in a live campaign.

Additional information

Segment rules

A segment is a group defined by rules.

Updating membership

A segment keeps itself up to date as profiles come and go.

Groups

You can add groups or exclude groups when your targeting needs to be more specific.

Things to know

  • Conditions use a field, an operator, and a value.
  • AND and OR combine conditions.
  • A segment can be used when choosing campaign recipients.

Troubleshooting

ProblemPossible causeSolution
The segment is too broadThe rules include too many profilesAdd another condition or exclude a group
The segment is too narrowThe rules exclude too many profilesReview the operators and values
A profile is missingThe profile may not match the current rulesCheck the profile fields and rule values

FAQ