Create and design an email campaign in MyLINK MarketingPlatform

Create an email campaign, choose its recipients, and build the message in the drag and drop email builder.

Before you start

You need:

An audience or a segment
A campaign goal
Message copy and content assets
Email sender details
A blank design, template, or previous campaign to use as a starting point

Create and design an email campaign

Step 1. Open Campaigns

Open Campaigns.

Campaigns page with the Email channel selected.

Step 2. Create a campaign

Select + Create campaign.

Create campaign action on the Campaigns page.

Step 3. Add the campaign details

Choose Email as the channel.

Enter a campaign name.

Campaign details with Email selected and the campaign name entered.

Step 4. Choose recipients

Choose whether the campaign should use an audience or a segment.

Select the audience or a segment that should receive the campaign.

Recipient options in the campaign wizard.

Step 5. Choose a starting point

Start from a blank design or a previous campaign.

Step 6. Review and create the campaign

Review the campaign setup.

Confirm and create the campaign to open it in the email builder.

Campaign summary ready for confirmation.

Step 7. Build the email

Use the drag and drop builder to add content blocks such as text, images, buttons, and dividers.

You can also use prebuilt blocks.

Arrange the content blocks in rows and columns.

Email builder with prebuilt blocks, grids, and content elements.

Step 8. Review the design

Use Preview to check the email layout.

Step 9. Save the campaign

Select Save Campaign to save your work.

Save Campaign option in the email builder.

When to use this feature

Create an email campaign after the audience, profile fields, and segments are ready.

Common use cases

Newsletters
Combine text, images, buttons, and dividers in a clear newsletter layout.
Campaigns based on previous work
Use a previous campaign as the starting point when it already has a suitable design.

Marketing tip

Give the campaign a clear name that your team can recognize later in Campaigns and Statistics.

Design the message for the audience or a segment you selected.

Additional information

Email starting points

An email campaign can start from a blank design or a previous campaign.

Email builder

The email builder uses content blocks arranged in rows and columns.

Available content can include text, images, buttons, dividers, and prebuilt blocks.

Sender details

Have the email sender details ready before the first live send.

Check that the from address matches your organization setup.

Campaign editor

The campaign opens in the email builder after creation.

Things to know

An email campaign can use an audience or a segment.
Previous campaigns can provide a starting point.
Preview the layout before you continue to testing and sending.
Save the campaign as you work.

Troubleshooting

Problem	Possible cause	Solution
You are not ready to choose recipients	The audience or a segment are not ready	Finish the recipient setup before creating the campaign
You cannot choose a starting point	A template or previous campaign may not be available	Start from a blank design
The email layout is not ready	Content blocks may need review	Rearrange the blocks and use Preview
The sender details need review	The from address may not match your organization setup	Confirm the email sender details before sending