Create and design an SMS campaign in MyLINK MarketingPlatform

Create an SMS campaign, choose its recipients, and write the message in the SMS editor with a live phone preview.

Before you start

You need:

An audience or segment
A campaign goal
SMS message copy
An appropriate SMS sender name

Create and write an SMS campaign

Step 1. Open campaign

Open Campaigns from the left menu.

Step 2. Create a campaign

Select + Create campaign.

Create campaign action on the Campaigns page.

Step 3. Add the campaign details

Choose SMS as the channel.

Enter a campaign name and select an appropriate sender name.

Campaign details with SMS selected, the campaign name, and sender name.

Step 4. Choose the recipients

Choose whether the campaign should use an audience or a segment.

Select the audience or segments that should receive the campaign.

Recipient options in the campaign wizard.

Step 5. Add the SMS message

Enter the SMS message text as the campaign starting point.

SMS message field in the campaign wizard.

Step 6. Review and create the campaign

Review the campaign setup.

Confirm and create the campaign to open it in the SMS editor.

Campaign summary ready for confirmation.

Step 7. Write the SMS message

Write and revise the text in the message panel.

Use the live phone preview to check how the message will appear to recipients.

SMS editor with the message panel and live phone preview.

Step 8. Add profile fields

Open the profile fields panel when the message needs profile data or another placeholder.

Insert the required field in the message.

SMS message with a profile field inserted from the Data fields panel.

Step 9. Save the campaign

Select Save Campaign to save your work.

When to use this feature

Create an SMS campaign when the message should be short and easy to read on a phone.

Common use cases

Short updates
Send a concise update to an audience or segments.
Mobile-focused messages
Use SMS when the message is designed to be read in the phone message view.
Profile-based messages
Insert profile fields when the SMS needs information from a profile.

Marketing tip

Write the message for the audience or segments you selected.

Check the live phone preview after you revise the message or add a profile field.

Additional information

SMS editor

SMS campaigns use a dedicated editor with a message panel and live phone preview.

Profile fields

Profile fields and other placeholders are available from the side panel.

Use them when the message needs profile data.

Sender name

Select an appropriate sender name when you create the SMS campaign.

Check that the sender name is allowed for your market before sending.

Campaign editor

The campaign opens in the SMS editor after creation.

Things to know

An SMS campaign can use an audience or segments.
The live phone preview updates as you write the message.
Profile fields and placeholders are available from the side panel.
Sender name rules can depend on the market.
Save the campaign as you work.

Troubleshooting

Problem	Possible cause	Solution
You are not ready to choose recipients	The audience or segments are not ready	Finish the recipient setup before creating the campaign
The SMS text does not look right	The message may need revision	Revise the text and check the live phone preview
A profile field needs checking	The field may depend on profile profile	Review the field and test the campaign before the live send
The sender name needs review	Sender name rules can depend on the market	Check that the sender name is allowed for your market