Review and compare campaign performance in MyLINK MarketingPlatform

Use Campaign performance to review one email or SMS campaign, or compare several campaigns side by side.

Before you start

You need:

Access to Statistics.
At least one sent email or SMS campaign.

Analyze campaign performance

Step 1. Open Campaign performance

Go to Statistics and open Campaign performance.

Step 2. Choose Email or SMS

Use the tabs to switch between Email and SMS.

Channel selection tabs under Campaign performance

Step 3. Choose a campaign

Select the campaign you want to analyze.

Step 4. Add a comparison

Use Add comparison to include up to four campaigns.

Campaign comparison feature - select multiple campaigns to compare

Step 5. Review KPI cards

For email, review open rate, unique click rate, click-through rate, and total unsubscribes. For SMS, review delivery rate, unique click rate, click rate, and unsubscribes.

Step 6. Review delivery status

Review the email or SMS status breakdown. A single campaign uses a donut chart. Comparisons use grouped bars.

Step 7. Review link clicks

Use the link clicks view to see clicks over time and the most-clicked links.

All the links clicked in the campaign, with associated numbers

When to use this feature

Use Campaign performance after a send to understand engagement and delivery.

Common use cases

Plan the next send
Use campaign results to decide what to adjust in your next audience, segment, message, or send time.
Compare newsletters
Compare newsletter topics with similar audiences and goals.
Check SMS delivery
Review SMS delivery and engagement.
Review link interest
See which links received clicks.

Marketing tip

Compare campaigns with similar audiences and send goals. Look at more than one metric: opens can indicate initial interest, while clicks and unsubscribes can help show whether the content and audience matched.

Additional information

Email campaign KPIs

Email campaign KPIs include open rate, unique click rate, click-through rate, and total unsubscribes.

SMS campaign KPIs

SMS campaign KPIs include delivery rate, unique click rate, click rate, and unsubscribes.

Campaign selection

Until you pick a campaign, the report shows a prompt to pick a campaign to begin.

Things to know

Use Email and SMS tabs to switch report type.
Add comparison lets you compare several campaigns.
Status breakdowns appear differently when comparing campaigns.
Link click reports include a chart and a table.
Results may continue to change shortly after a campaign is sent as more activity is recorded.

Troubleshooting

Problem	Possible Cause	Solution
No report appears	No campaign is selected	Choose a campaign to begin
Results look incomplete	The campaign may have been sent recently	Check again later if activity is still being recorded
A campaign is missing	The wrong Email or SMS tab may be selected	Switch tabs and check again
Comparison is unavailable	The comparison limit may be reached	Remove a comparison or review fewer campaigns
Link click data is limited	The campaign may have few links or few clicks	Review the campaign content and send results