Create an email A/B test in MyLINK MarketingPlatform

Create an email A/B test

Step 1. Open A/B-Testing

Open A/B-Testing from the Campaigns area.

Step 2. Start a new test

Start a new A/B test by using the + Create new-button.

Step 3. Name the test and choose a type

Enter a name for the test.

Choose Subject line, Email content, or From name as the test type.

Step 4. Add the variations

Add the subject lines or from names you want to compare as text.

For an email content test, select two to five campaign variations.

Step 5. Set the win condition

• Choose Open rate, Click-to-open, or Click-through as the metric that decides the winner.
• Use the slider to set how much of the audience receives the test variations.
• The rest of the audience receives the winning version.
• Choose whether the winner is found and sent immediately or at a set time.

Step 6. Choose the activity time

Choose whether all variations send at the same time or at different times.

Step 7. Add the sending details

• Enter the send-from name, send-from email address, and reply-to address.
• Review the subject handling for the test.
• Add an optional segment filter or turn on Google Analytics tracking when needed.

Step 8. Activate the test

Review the test setup and activate the test when it is ready.

When to use this feature

Use A/B testing when you want to compare one part of an email before sending the winning version to the rest of your audience.

Common use cases

• Subject line testing
  Compare subject lines to see which version gets the best result for the selected win condition.
• Email content testing
  Compare two to five campaign variations with different email content.
• From name testing
  Compare from names to see which version performs best.

Marketing tip

Change one main element in each test so the result is easier to interpret.

Choose the win condition before you build the variations. Use a metric that matches the action you want recipients to take.

Additional information

Test types

A/B-Testing supports subject line, email content, and from name tests.

Subject line and from name variations are entered as text.

Email content tests use two to five campaign variations.

Win conditions

The available win conditions are open rate, click-to-open, and click-through.

Audience split

The audience slider controls how much of the audience receives the test variations.

The remaining audience receives the winning version.

Test statuses

The A/B-Testing list can show Not Started, In Progress, Winner Found, Winner Not Found, and Completed.

Test actions

You can activate, pause, view, or delete a test from the A/B-Testing list.