Analyze automation performance in MyLINK MarketingPlatform

Use Automation performance to review autoresponders, triggers, flows, and A/B-Testing results.

Before you start

You need:

Access to Statistics
An audience
At least one autoresponder, trigger, flow, or A/B-Testing campaign with activity

Analyze automation performance

Step 1. Open Automation performance

Go to Statistics and open Automation performance.

Step 2. Choose the audience

Select the audience you want to analyze.

The audience selector in Automation performance.

Step 3. Open the Autoresponders tab

Choose an autoresponder to review sent, opened, unopened, and bounced totals.

The Autoresponders tab with KPI totals and status donut.

Step 4. Open the Triggers tab

Choose a trigger to review sent, opened, and bounced totals.

The Triggers tab with engagement details.

Step 5. Open the Flows tab

Choose a flow and version to review entered, currently active, reached the end, and completion rate.

The Flows tab with the flow selector, version selector, and flow diagram.

Step 6. Review campaigns inside the flow

Open the second tab for campaigns sent within the flow.

The campaigns tab inside flow performance.

Step 7. Open the A/B-Testing tab

Compare the performance of each variation in a test.

The A/B-Testing tab with variation performance.

When to use this feature

Use Automation performance when you need to check whether automated journeys are working as planned.

Common use cases

Welcome autoresponders
Check how a welcome autoresponder performs.
Date-based triggers
Review results from a date-based trigger.
Flows and tests
Find where profiles leave a flow or compare A/B-Testing variations.

Marketing tip

Review flow completion rate before changing messages. If many profiles stop at one step, the issue may be timing, branching, or eligibility.

Additional information

Autoresponder reports

Autoresponder reports include sent, opened, unopened, bounced, a status donut, and open or click breakdowns over time and by device.

Trigger reports

Trigger reports include sent, opened, bounced, and engagement details.

Flow reports

Flow reports include a flow diagram that shows how profiles move through each step.

Things to know

Choose the audience before reviewing automation results.
Flow performance uses both a flow and version.
Flow reports include a second tab for campaigns sent within the flow.
A/B-Testing results compare each variation.

Troubleshooting

Problem	Possible cause	Solution
No automation appears	The wrong audience may be selected	Choose the correct audience
Flow numbers look wrong	The wrong flow version may be selected	Check the selected flow and version
Campaign details are not visible	You may still be on the flow diagram tab	Open the campaign tab inside the flow report
A/B-Testing results are missing	There may be no test activity	Review the A/B-Testing campaign activity