Create a trigger in MyLINK MarketingPlatform

Use a trigger to run an automatic action when a specific event happens to a profile.

Before you start

You need:

  • Access to Automation.
  • An audience.
  • The email or SMS campaign you want to send, if the trigger sends a message.
  • A clear event that should start the trigger.

Create a trigger


Step 1. Open Triggers

Go to Automation and open Triggers.

Trigger list found under Automations

Step 2. Create a new trigger

Start a new trigger.

Create a new Trigger

Step 3. Choose what should happen

Choose one or more actions. A trigger can send an email campaign, send an SMS campaign, add the profile to one or more other audiences, or remove the profile from the current audience. Name your trigger.

The possible Trigger actions

Step 4. Choose when it should happen

Pick the event that should start the trigger.

Trigger event choices

Step 5. Set the timing

Choose whether the action should run immediately or a set time after the event.

Timing options for immediate or delayed trigger action.

Step 6. Save the trigger

Review the trigger setup and save it.


When to use this feature

Use triggers for simpler event-based follow-up.


Common use cases

  • Date-based messages
    Send birthday messages or renewal reminders.
  • Engagement follow-up
    Follow up after a link click or email open.
  • Website behavior
    Start an action based on web tracking.


Marketing tip

Choose events that show clear intent. A link click or abandoned cart usually gives a stronger signal than a general page view.

Additional information

Trigger events

Trigger events can include a date field on the profile, a specific calendar date, a link click, an email open, an email bounce, an autoresponder open or not open, or a web-tracking event.

Web-tracking

Web-tracking events can include visiting a page, viewing a product or category, adding to cart, or abandoning a cart.

Trigger list

The trigger list shows each trigger name, status, type, when it runs, and created date.

Things to know

  • Triggers can be active or inactive.
  • A trigger can run immediately or after a delay.
  • You can search, clone, or delete triggers from the list.
  • Date field triggers can run before, on, or after the date, and may repeat on anniversaries.

Troubleshooting

ProblemPossible causeSolution
The trigger does not runThe event may not have happenedCheck the selected event and timing.
The wrong action runsThe action setup may be incorrectReview the What should happen section.
A date trigger runs at the wrong timeThe before, on, or after setting may be wrongReview the date timing settings.
Web-tracking events are missingWeb tracking may not be set up or verifiedReview the related web tracking setup.

FAQ