Set up profile fields in MyLINK MarketingPlatform

Set up profile fields

Step 1. Open profile fields

Open Audience > Profile fields.

Step 2. Add a field

Select Add new field.

Step 3. Name the field and choose a field type

Enter a name for the profile field. Choose a field type such as text, number, date, or dropdown.

Use a name your team will recognize during import and segmentation. You can rename a field later, but its type stays fixed after creation.

When to use this feature

Use profile fields when you need profile data for import, targeting, personalization, or reporting.

Common use cases

• Personalize a newsletter
  Use a first name field when you want to personalize greeting text.
• Target by market
  Use a country field when you want to send a campaign to profiles in a specific country.
• Build date based segments
  Use a birthday field when you need a date value for later targeting.

Marketing tip

Create only the fields you need for your next campaign first.

You can add more fields later when your segmentation plan is clearer.

Additional information

Standard profile details

Email address and phone number are standard profile details.

Custom profile fields

Profile fields add extra information to each profile.

Field type

The field type stays fixed once the field has been created.