Russia
Last updated on 4/30/2026
Mandatory measures exist
Local Operators
| Operator | MNC | Numeric ID | Alpha ID | Short Code | Comments |
|---|---|---|---|---|---|
| MOTIV | 35 | Yes | Yes | Yes | Alpha registration required. |
| MegaFon | 2 | No | Yes | No | Alpha registration required. |
| MTS | 1 | Yes | Yes | Yes | Alpha registration required. All sender types change to generic alpha sender |
| New Telephone Company | 16 | Yes | Yes | Yes | - |
| Tele2 Russia | 20 | No | Yes | Yes | Alpha registration required. Generic senders not allowed |
| Tinkoff Mobile | 62 | Yes | Yes | No | Generic senders not allowed. Numeric changes to local numeric ID |
| Vimpelcom | 99 | No | Yes | No | - |
| Yota | 11 | Yes | Yes | Yes | - |
Sender ID Types Availability
Sender ID registration requirements
To register an alpha sender for traffic in Russia, operators MOTIV, MTS, MegaFon, and Tele2 are required to provide specific information. Other operators do not need to register.
Registration is mandatory for operators MOTIV, MTS, MegaFon, and Tele2. No action is required for other operators.
Required information for registration
- Sender ID
- Content samples
- Company name
- Company URL
- Company address
- Company’s scope of activity
- Estimated monthly volume
- Company number / VAT
The registration process takes 3-5 business days for MegaFon and Tele2, while MOTIV and MTS typically require around 10 days.
Registration fees apply. Pricing varies; please contact Sales for the current sender ID registration rates.
The expected registration durations are 3-5 business days for MegaFon and Tele2, and approximately 10 days for MOTIV and MTS.
For assistance with sender ID registration, please contact Sales or support.
Additional information for partners and resellers
Partners and resellers must ensure that their customers are aware that the end customer, as the actual sender of the message, is responsible for the use, accuracy, and registration of the Sender ID. This includes ensuring that all required registrations, approvals, and supporting documentation are completed in accordance with applicable local requirements before traffic is sent.
LINK Mobility does not register Sender IDs on behalf of partners’ or resellers’ customers, unless otherwise agreed. LINK Mobility may provide support to partners and end customers throughout the registration process. Responsibility for providing correct information, obtaining any required approvals, and complying with mandatory Sender ID registration processes remains with the end customer. Partners and resellers should inform their customers of these obligations before sending traffic to destinations where Sender ID registration is mandatory.
Need guidance on SMS destination requirements?
SMS rules, documentation, and compliance requirements can vary by country and operator. Our local teams are ready to help you understand what applies to your destinations, including sender ID, routing, registration, and other local requirements. Visit our support section to get in touch.