UAE (United Arab Emirates)
Last updated on 4/30/2026
Mandatory measures exist
Local Operators
| Operator | MNC | Numeric ID | Alpha ID | Short Code | Comments |
|---|---|---|---|---|---|
| Du | 3 | Yes | Yes | Yes | - |
| Etisalat | 2 | Yes | Yes | Yes | - |
*Valid for all operators: All unregistered senders traffic is not delivered. No Religious, political or adult content allowed; Marketing traffic can only be send with prefix AD- followed by the name of the sender ID (11 characters).
Sender ID Types Availability
Sender ID registration requirements
To initiate traffic in the UAE, please reach out to Sales or support for assistance with sender ID registration. This registration is mandatory for OTP traffic.
The specific requirements for sender ID registration include: Sender ID, Company Name, and a sample of the content.
Pricing may vary; please contact Sales for the current rates for sender ID registration. The estimated time for registration is 20 business days.
International sender registration requirements
To register as an international sender, you must provide the following information: Sender ID, Company Name, Company Origin Country, Website, Company's Scope of Activity, Traffic Type, Sample Content, Estimated Traffic Volume, Commercial License, and the required documents.
Local sender registration requirements
For local sender registration, there are no registration fees. The required documents include: Trade License, Establishment card of UAE, Emirates ID card of the authorized signatory, and a NOC letter submitted on company letterhead or with the company seal.
Additional information for partners and resellers
Partners and resellers must ensure that their customers are aware that the end customer, as the actual sender of the message, is responsible for the use, accuracy, and registration of the Sender ID. This includes ensuring that all required registrations, approvals, and supporting documentation are completed in accordance with applicable local requirements before traffic is sent.
LINK Mobility does not register Sender IDs on behalf of partners’ or resellers’ customers, unless otherwise agreed. LINK Mobility may provide support to partners and end customers throughout the registration process. Responsibility for providing correct information, obtaining any required approvals, and complying with mandatory Sender ID registration processes remains with the end customer. Partners and resellers should inform their customers of these obligations before sending traffic to destinations where Sender ID registration is mandatory.
Need guidance on SMS destination requirements?
SMS rules, documentation, and compliance requirements can vary by country and operator. Our local teams are ready to help you understand what applies to your destinations, including sender ID, routing, registration, and other local requirements. Visit our support section to get in touch.