Serbia
Last updated on 4/30/2026
Mandatory measures exist
Local Operators
| Operator | MNC | Numeric ID | Alpha ID | Short Code | Comments |
|---|---|---|---|---|---|
| mts | 3 | Yes | Yes | Yes | Numeric overwritten to generic alpha |
| Yettel/Telenor | 1 | Yes | Yes | Yes | Alpha Registration Required; otherwise overwritten to generic |
| A1 | 5 | Yes | Yes | Yes | - |
Sender ID Types Availability
Sender ID registration requirements
To register an alpha sender for traffic in Serbia, please provide the necessary information to Sales or support for assistance with sender ID registration. This includes details such as the sender ID, content samples, company information, and type of traffic. Pricing may vary; please contact Sales for the current rates for sender ID registration.
The specific requirements for sender ID registration include submitting a business license and other relevant company details.
For domestic traffic, content samples must be provided in Serbian, and promotional traffic must include an opt-out method for customers.
Operator Telenor (required)
- Sender ID
- Content samples
- Company name
- Company URL
- Company address
- Type of traffic (for example, OTP, Marketing, etc.)
- Company field of activity (for example, insurance, clothing, travel agency, etc.)
- VAT
- Costs: Pricing may vary; please contact Sales for the current rates for sender ID registration.
For domestic
- Sender ID
- Content samples (must be in Serbian)
- Type of traffic (for example, OTP, Marketing, etc.)
- Sender IDs used for promotional or marketing traffic must provide an opt-out method (e.g., stop codes). Customers can send the stop code to the number 1599, and this service is free.
- Costs: Pricing may vary; please contact Sales for the current rates for sender ID registration.
Yettel has a distinction between marketing and verification traffic, with the price of verification traffic being approximately eight times higher than that of marketing.
Additional information for partners and resellers
Partners and resellers must ensure that their customers are aware that the end customer, as the actual sender of the message, is responsible for the use, accuracy, and registration of the Sender ID. This includes ensuring that all required registrations, approvals, and supporting documentation are completed in accordance with applicable local requirements before traffic is sent.
LINK Mobility does not register Sender IDs on behalf of partners’ or resellers’ customers, unless otherwise agreed. LINK Mobility may provide support to partners and end customers throughout the registration process. Responsibility for providing correct information, obtaining any required approvals, and complying with mandatory Sender ID registration processes remains with the end customer. Partners and resellers should inform their customers of these obligations before sending traffic to destinations where Sender ID registration is mandatory.
Need guidance on SMS destination requirements?
SMS rules, documentation, and compliance requirements can vary by country and operator. Our local teams are ready to help you understand what applies to your destinations, including sender ID, routing, registration, and other local requirements. Visit our support section to get in touch.